Crowd Engagement at Events: The Game-Changer You Didn't Know You Needed
Crowd Tech Group, Inc. (CTG) is passionate about one thing: transforming the event experience through crowd engagement. We believe that a strong focus on crowd engagement has the potential to redefine how events, from intimate gatherings to grand celebrations, are designed and experienced.
Crowd Engagement: A New Era of Event Participation
“Crowd engagement,” as we define it, goes well beyond merely attending an event. Rather, it is characterized by active involvement and influence, giving every guest or participant a voice in shaping the event. This involvement or influence can range from voting on different aspects of the experience (such as what song plays next), to directly interacting with other guests and or event performers. Engagement can be sporadic, regular, or sustained, depending on the context and preferences of the hosts and attendees.
Crowd engagement in and of itself is not entirely new, with tools and features commonly seen in corporate events, trade shows, and conferences. However, our vision at CTG is to make this interactive, fun, and easy engagement experience accessible and affordable for all types of events, even smaller, private ones.
Why Crowd Engagement Matters
Positive crowd engagement at events, particularly at small, private gatherings, can lift much of the burden off the host. Imagine organizing a potluck where everyone contributes their ideas and volunteer to handle different tasks. Or, deciding on a date for a get-together that suits everyone without one single person having to coordinate it all.
At CTG-driven events, we’ve seen our product spark conversations between guests, bring out friendly competition, and lead to collective decision-making that heightens the overall experience, while freeing up the host/organizer to actually themselves enjoy the event as well.
CTG: Enhancing Crowd Engagement Seamlessly
The success of our Platform rests largely on its flexibility and seamless integration with any event type. For example, with our Platform, guests can ask performers questions directly, or vote on song requests, without disrupting the event’s natural flow. Not only does this make the event more interactive, it also helps performers understand their audience better and see what resonates with them in real-time. Even after the performance, the Platform can provide important metrics for performers to further refine their craft and improve on future shows, building on what they’ve learned.
Host also benefit from crowd engagement, with the Platform reducing the stress of ensuring everyone is having a good time. Our algorithms are designed to measure and quantify engagement, providing tangible data on the impact of crowd involvement on the overall sentiment and the outcome of an event.
Event professionals across the spectrum can even leverage crowd engagement as an upsell to their customers. As crowd engagement becomes more popular, clients will seek out professionals who prioritize this aspect.
We’ve already had remarkable success in improving crowd engagement seamlessly. From a wedding reception with over 18,000 votes in the span of a few short hours, to guests voting for music while relaxing in a tiki hut, to rooftop happy hours and backyard parties, the CTG Platform has proven itself to be user friendly and easy to integrate with any event type, enhancing the experience without being intrusive or burdensome.
Crowd Engagement: The Way Forward
We envision a future where crowd engagement is a central focus in the events industry, not just an afterthought. At CTG, we are committed to leading this change. We aim to bring the importance of crowd engagement to the forefront and empower hosts and guests to actively contribute to events, creating unforgettable experiences.